5 Common Mistakes Mobile App Owners Make

Here are our top 5 mistakes app owners make that impact their user numbers.

#1 Generic User Engagements

True app engagement fosters authentic connections with users. Unfortunately, generic messages and haphazard notifications fall flat.

A study by McKinsey revealed 76% of consumers get frustrated when brands don't deliver personalized interactions.

Personalization goes beyond name-drops. To genuinely resonate, understand your users' preferences, behaviors, and patterns. A perfect example is push notifications, one study found users get 80 per day, while they can be effective, indiscriminate, and non personalized use can backfire resulting in app uninstalls.

#2 Overcomplicating the Onboarding

Users' attention spans are fleeting, with an average of just 8.25 seconds, less than a goldfish at 9 seconds.

Simplify the onboarding journey; ditch prolonged introductions for intuitive walkthroughs and succinct guides. Culminate the experience with a compelling call to action, nudging users to delve deeper into your app.

#3 Data Overload

Imagine being bombarded with questions the instant you step into a store. It's overwhelming, right? Similarly, apps demanding excessive initial data repel users.

One example of this is the free report pop up on this page, we started by asking for:

• first name
• last name
• email

We dropped the last name and noticed an almost 10% increase in people requesting our report.

#5 Crafting a Habit-Forming App Experience

Ever pondered why platforms like social media become almost an instinctual part of our daily routine? These apps are meticulously crafted to encourage frequent usage. And you can borrow from their playbook.

If you're aiming for superior app engagement, your app needs to feel indispensable. Here's how you can achieve that:

• In-app Social Interactions: Capitalize on the innate human need for social connection. Integrate chat features, forums, or comment sections to keep users engaged.

• Gamify Their Journey: Users relish accomplishments. Weave in a gamified experience where they earn rewards for consistent app use. For instance, a week of consecutive log-ins could translate to in-app credits or tokens.

• Integrate Social Sharing: In this era of digital documentation, permit users to broadcast their in-app milestones on platforms like Facebook or Instagram. This not only augments user engagement but also provides organic marketing for your brand.

Duolingo is a perfect example of gamification, with social sharing.

#4 Leveraging Analytics 

Not using analytics, while gut instinct and user feedback are valuable, hard numbers provided by analytics can illuminate the path to genuine user engagement and satisfaction and allow app updates and refinements to keep your existing users engaged and add more users.

At its core, analytics offers insights into user behavior. How are they navigating your app? Which features do they use the most? Where do they drop off? These metrics offer a quantitative lens to understand the qualitative aspects of user experience.

A/B testing also uses analytics to test 2 app changes, half the users on version A, half on version B, and figure out which reduces drop offs, or increases sign ups.

Embedding analytics in your app helps you incrementally perfect it.

In conclusion, these 5 common mistakes are easy to avoid with a bit of forthought  and maybe some professional help.

Got an app idea you want built, check us out at https://aviato.consulting we can bring your app idea to life for a fixed fee and cancel any time guarantee.